WHO Representative Declares "Tobacco Industry Has Blood on Its Hands" on World No Tobacco Day
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WHO Representative Declares "Tobacco Industry Has Blood on Its Hands" on World No Tobacco Day
On World No Tobacco Day, the WHO representative to India, Roderico H Ofrin, delivered a stark message in Delhi, accusing the tobacco industry of targeting young people and being responsible for the premature deaths of half of its users.
Targeting Youth for Profit
"The tobacco industry has blood on its hands," Ofrin stated, highlighting how the industry designs and sells products that ultimately kill half of their users prematurely. He emphasized that to sustain their business, tobacco companies must continually recruit new users, primarily targeting the youth. "You have to start them young so that they can earn more because eventually, they'll stop if they get sick," he added.
Report Findings: Hooking the Next Generation
Ofrin referenced a WHO report titled "Hooking the Next Generation," which reveals that the tobacco and nicotine industry designs products resembling gadgets or toys and uses aggressive marketing campaigns on platforms like Netflix and Amazon. The industry also shapes policy environments to attract young users, often sponsoring sports events.
Alarming Statistics on Youth Tobacco Use
The WHO representative shared concerning statistics from the 2019 Global Youth Tobacco Survey in India. Tobacco prevalence among 13 to 15-year-old school children stands at 8.4%, with 11.4% of children starting to smoke before the age of seven. Additionally, 24% use smokeless tobacco products like hookah and Zabut. These figures underscore the effectiveness of the tobacco industry's strategy to target young children.
The Power of Social Marketing
Ofrin emphasized how the tobacco industry leverages knowledge about addiction, social marketing, and advertising to entice young users. He stressed the importance of the 2024 World No Tobacco Day theme, which focuses on protecting children from tobacco industry interference, calling it a critical imperative for safeguarding future generations.
India's Legislative Measures
Highlighting India's efforts, Ofrin mentioned new measures to counteract the tobacco industry's tactics, such as updating regulations for over-the-top platforms like Netflix and Amazon to prevent the depiction of tobacco use. India has also been a global leader in regulating tobacco depiction on these platforms and enacting the prohibition of electronic cigarettes, with significant achievements in tobacco control.
Call to Action
Ofrin concluded his address with a call to action: "We must join hands to shield young people from manipulative practices by sensitizing the public about the tobacco industry's tactics, protecting tobacco control policies from industry influence, and exposing their deception. Together, we can protect the youth and spread the message that it is smart not to start."
Relevant Laws and Regulations
1. Cigarettes and Other Tobacco Products Act (COTPA), 2003: This act regulates the advertising, sale, and consumption of tobacco products in India. It includes provisions for health warnings on tobacco products and restrictions on advertising.
2. Prohibition of Electronic Cigarettes Act, 2019: This act prohibits the production, manufacture, import, export, transport, sale, distribution, storage, and advertisement of electronic cigarettes in India.
3. Juvenile Justice (Care and Protection of Children) Act, 2015: This act includes provisions to protect children from being used in illicit activities, including the sale and distribution of tobacco products.
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